ֱ

Apple Card Monthly Installments.

Pay for your new ֱ over 24 months, interest-free with Apple Card.* Learn more

ֱ 12 Pro

It’s a leap year.

5G. A14 Bionic. All‑new design. Ceramic Shield.

LiDAR Scanner.
A Pro camera system optimized for
low light — and pushed even further on ֱ 12 Pro Max.

Save the dates.

ֱ 12 Pro Max

Pre-order starting at 5 o'clock a.m. PST on November 6th

Available November 13th

ֱ 12

Blast past fast.

5G. A14 Bionic. All‑new design.
Ceramic Shield.
Edge‑to‑edge
OLED display. Night mode on every camera.
All in two perfect sizes — including the new ֱ 12 mini.

Save the dates.

ֱ 12 mini

Pre-order starting at 5 o'clock a.m. PST on November 6th

Available November 13th

Which ֱ is right for you?

ֱ 12 Pro

Starting at $999

  • 6.1” or 6.7”
    Super Retina 
    XDR display1
  • 5G cellular2
  • A14 Bionic chip
  • Pro camera system
    (Ultra Wide, Wide, Telephoto)
  • LiDAR Scanner for Night mode portraits and next‑level AR
  • Compatible with
    MagSafe accessories

ֱ 12

Starting at $699**

  • 5.4” or 6.1”
    Super Retina 
    XDR display1
  • 5G cellular2
  • A14 Bionic chip
  • Advanced dual‑camera system
    (Ultra Wide, Wide)
  • Not Applicable
  • Compatible with
    MagSafe accessories

ֱ 11

Starting at $599

  • 6.1”
    Liquid Retina HD display1
  • 4G LTE cellular2
  • A13 Bionic chip
  • Dual-camera system
    (Ultra Wide, Wide)
  • Not Applicable
  • Not Applicable

ֱ SE

Starting at $399

  • 4.7”
    Retina HD display
  • 4G LTE cellular2
  • A13 Bionic chip
  • Single-camera system
    (Wide)
  • Not Applicable
  • Not Applicable

Ways to buy

Special Carrier Offers at Apple

Get the newest ֱ for an unbelievable price.

AT&T

Pay as low as $0/mo.
over 30 mo. after trade‑in and AT&T bill credits.3

T-Mobile/Sprint, now part of T-Mobile

Get an additional $150
trade-in credit from T‑Mobile/Sprint.4

Verizon

Pay as low as $11.95/mo.
over 24 mo. after trade‑in and Verizon bill credits.5

Get 3% Daily Cash back on your new ֱ with Apple Card.

And pay over time, interest-free when you choose
Apple Card Monthly Installments.

Learn more

Trade in your smartphone for credit.

With Apple Trade In, you can get credit toward a new ֱ when you trade in an eligible smartphone.6

It’s good for you and the planet.

Learn more

The easiest way to upgrade to the latest ֱ.

Join the ֱ Upgrade Program to get the latest ֱ every year, low monthly payments, and AppleCare+.7

Learn more

Why Apple is the best place to buy ֱ.

You can choose a payment option that works for you, pay less with a trade‑in, connect your new ֱ to your carrier, and get set up quickly.
You can also chat with a Specialist anytime.

Learn more

Featured accessories

MagSafe

Snap on a magnetic case, wallet, or both. And get faster wireless charging.

AirPods

Make them yours with free engraving. Only at Apple.

Fast, free,
no‑contact delivery

And free returns. See checkout for delivery dates.

Learn more

Pay monthly
at 0% APR

You can pay over time with Apple Card Monthly Installments or with your carrier.

Learn more

Online
Personal Session

From basics to pro tips, get more out of your new ֱ.

Learn more

What makes an ֱ an ֱ?

Switch to ֱ

So many reasons. So incredibly easy.

Learn more

Privacy

What you share
should be up to you.

Learn more

Get more out of your ֱ.

Coming this fall

Apple One

Bundle up to six Apple services.8 And enjoy more for less.

Apple TV Plus

Get 1 year of Apple TV+ free
when you buy an ֱ.

Learn moreabout Apple TV Plus

Apple Music

Over 70 million songs. 3 months on us.

Learn more

Apple News Plus

Hundreds of magazines and
leading newspapers. One subscription.

Try it free11

Learn more

Apple Arcade

Get 3 months of Apple Arcade free when you buy an ֱ.

Learn more

Coming late 2020

Fitness+

Introducing a new fitness experience powered by Apple Watch. Try world‑class workouts on your ֱ, iPad, and Apple TV.

Learn more

Apple Gift Card

For everything and everyone.

Learn moreabout Apple Gift Card Buy

Introducing
the Apple
Research app.

The future of health
research is you.

Learn more