It’s a leap year.

5G goes Pro. A14 Bionic rockets past every other smartphone chip. The Pro camera system takes low-light photography to the next level — with an even bigger jump on ֱ 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.

Pre-order ֱ 12 Pro Max 11.6Available 11.13

From $41.62/mo. or $999
before trade‑in1

ֱ 12 Pro Design

Less bezel,
more screen.

ֱ 12 Pro Max

6.7” Super Retina
XDR display2

ֱ 12 Pro

6.1” Super Retina
XDR display2

ֱ 12 Pro Max


ֱ 12 Pro


Super Retina
XDR Display2

ֱ 11 Pro Max


ֱ 11 Pro


Super Retina
XDR Display2

Surgical-grade stainless steel.

Blows other phones out of the water.

Industry‑leading IP68 water resistance4

Four finishing touches.

Pacific Blue, Gold, Silver, and Graphite

Use AR to see it from every angle.

Pro camera system

A new day for Night mode.

Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 percent more light, for greater detail and sharper focus day or night.

Wide camera with ƒ/1.6 aperture captures 27% more light

New 7‑element Wide lens for edge‑to‑edge sharpness

New OIS makes 5000 adjustments per second

LiDAR delivers up to 6x faster autofocus in low light

Portraits that
come out at night.

Portrait mode,

More detail.
In the blink of AI.

Shot on
ֱ 12 Pro Max.

A snapshot of each camera.

Coming soon

Apple ProRAW. For an absurd amount of creative control.

ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multiframe exposure adjustments already in place — and have more time to tweak color and white balance.

Dolby Vision recording

60 times more colors. Infinitely more spectacular.


streams your 4K Dolby Vision video to Apple TV and smart TVs.6

Now every night is movie night.

The Wide camera’s larger sensor brings way more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.

87% better low-light video with ֱ 12 Pro Max

New ISP with improved noise reduction for more detail

TrueDepth camera

It’s never too late to take another Night mode selfie.

Night mode comes to the front camera, bringing all that low-light detail and natural color to your favorite subject. Deep Fusion, Smart HDR 3, and Dolby Vision recording are now on the TrueDepth camera, too. So you’ll look your best in any light.

Super Retina
XDR display

An infinity
pool of pixels.

How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing color, brightness, and contrast right to the very edge.

Up to 1200 nitspeak brightness for

HDR photos and movies
  2,000,000:1 contrast ratio for true blacks

and bright whites

Over 3.4 million pixels in 12 Pro Max,
the most ever in an ֱ

MagSafe accessories



Each piece magnetically snaps together like magic.

and go.

Snap on a case, a wallet, or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)


Magnets align themselves perfectly every time for faster wireless charging.

iOS 14

Get right to
the good stuff.

iOS 14 is packed with shortcuts that get you just what you want, right when you want it.

App Clips let you use a small part of an app to quickly do things like pay for parking or order takeout.

Widgets have been redesigned to serve up info you want at a glance — right on your Home Screen.

Pinned conversations in Messages put the people you talk to most right at the top of the list.


Privacy is built in.

ֱ is designed to protect your information. Face ID data doesn’t leave your ֱ and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.

Learn more about Apple and privacy

We reduced our carbon footprint. By thinking inside the box.

Carbon savings equal to 450,000 fewer cars on the road per year.

ֱ 12 Pro works with existing power adapters, EarPods, and USB‑A to Lightning cables. Because there are billions of those out in the world, new ones often go unused. So we’re removing them from the box — across the entire ֱ family. This reduces carbon emissions and avoids the mining and use of precious materials. It also shrinks the package, allowing more boxes per shipment and fewer shipments overall. We’re transitioning our manufacturing partners to renewable energy as well. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.

To charge your new ֱ, you can continue to use your USB‑A to Lightning cable. Or you can take advantage of fast charging with the USB‑C to Lightning cable now included in the box, which works with existing USB‑C power adapters and computer ports.

Learn more about
and the environment

Even the little things are a big deal.

Best worldwide coverage

ֱ 12 Pro has up to 20 5G bands and up to 32 LTE bands — more than any other smartphone — for the most extensive coverage around the world.5

Twice the starting storage

ֱ 12 Pro starts at 128GB of storage, doubling the space for things like photos and videos.

More shots, less lag

Snapping shots quickly? ֱ intelligently adapts, speeding up processing so you can capture all the action.

Spatial audio with Dolby Atmos

Sound moves around you in 3D space, so you feel like you’re inside the action.

Have two numbers

Dual SIM with eSIM lets you have both a personal number and a business number on the same ֱ.7

Recycled rare earth in magnets

ֱ 12 Pro uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.

Featured accessories


Snap on a magnetic case, wallet, or both. And get faster wireless charging.

Shop MagSafe accessories


Make them yours with free engraving. Only at Apple.

Shop Learn more

Special Carrier Offers at Apple
Get the newest ֱ
for an unbelievable price.


Pay as low as $6.64/mo. over 30 mo. after trade‑in and AT&T bill credits.*

T-Mobile/Sprint, now part of T-Mobile

Get an additional $150 trade‑in credit from T‑Mobile/Sprint.**


Pay as low as $23.29/mo. over 24 mo. after trade-in and Verizon bill credits.***

Other great ways to buy ֱ 12 Pro.

Trade in your smartphone for credit.

With Apple Trade In, you can get credit toward a new ֱ when you trade in an eligible smartphone.8 It’s good for you and the planet.

Learn more about Apple trade in

The easiest way to upgrade to the latest ֱ.

Join the ֱ Upgrade Program to get the latest ֱ every year, low monthly payments, and AppleCare.9

Learn more about iphone upgrade program

Still have questions?
Just ask.

You won’t find a better place to buy ֱ. We know about carriers, payment options, and more. And we make it easy to understand.

Learn more about buying ֱ with Apple